Miami Current Football Club


David Beckham was set to own a new Major League Soccer (MLS) franchise set to be based in Miami. All that existed for the new team was stadium mock ups and a picture of Beckham with some promoters wearing scarves. These scarves showed off Miami being in the MLS soon, but interestingly colours were apparent. I used the colours as the kick starter for this project which consisted of designing the branding and identity for the new team.

The target audience was sports fans within Miami as the purpose was to notify them that a MLS team is going to be based there and represent their city.

Outcomes for the project were the branding and identity, and application examples of the new branding.