Logo design for an unconventional startup

Background

Logo design for Empty Properties UK, an unconventional company who’s main aim is to get empty properties back into use again.

This is what the client had to say when describing their business which is largely an untapped source in the property sector, “We live in a country where there is a huge housing crisis. Simply put, there are not enough houses available for families to live in. On the other hand, there are more than 300k properties lying empty across the UK. Thousands of investors/developers who would typically go to auctions to buy properties are actively looking for deals. I capitalise on this opportunity and turn these empty properties into very profitable investments for investors that I work with.”

Solution

Making use of the recycle symbol it was combined with the silhouette of a traditional house to form the icon aspect of the logo. A combination of uppercase and lowercase letters for the name were used to create a more friendly and approachable feel to the business.