Henry's Honey

Fictional

Background

Henry’s Honey is a family owned honey production company established in 1986. They pride themselves in producing luxurious British honey in a friendly and caring environment for their bees as well as for their loyal employees. Henry’s Honey was an instant hit when it launched because of its rich taste and texture, it was directed towards families and it was commonly used for special occasions and family gatherings. The honey was passed on to the next generation and stayed in families as a special ingredient for homemade foods.

Problem

Henry’s Honey noticed for a while that the current millennials are not as drawn to their product nor brand because of cheaper and more active options being available in a very competitive market. The original selling point of Henry’s Honey and still is to this date, is that it is pure natural British honey. Natural processes are used to produce the honey as well as the the bees being kept in a safe and nurturing environment.

Henry’s Honey recognised that they needed an overall update on their outdated identity and packaging design to stay relevant in the current sector but also wanted their packaging to be reusable in some form which involved nature and families. Attracting the newer generation whilst maintaining its heritage and appeal to still attract their initial consumers who made Henry’s Honey what it is today was a must.

Solution

The solution to the brief was a new identity design which revolves around a honeycomb and beehive, essential elements for producing honey. As Henry’s Honey value family, the identity design is focused on feeling homy, friendly and caring. The packaging heavily influenced by the logo, consists of a box which splits into two individual boxes which can then be used as flower pots for families to plant their flowers. The reason for using the boxes as flower pots is due to the connection bees have with flowers as they collect nectar from them which is the initial stage of honey production.