Threads is a fashion label with technology being a key involvement. They are predominantly online based with the addition of stalls in high end department stores.This project was made up of designing the brand identity design, website and app.

The aim was to drive people to the website as that is where most of the sales by Threads would be made. Unique QR Code membership cards were designed to do this and would be handed out in shopping centres.

In the app the user can create a ‘virtual self’ where they can digitally try on clothes before purchasing. With the inclusion of social media platforms one can get instant feedback on the looks created by friends and family.